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CBS’ ‘Shinning Moment’ Down 6% from Last Year PDF Print E-mail
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Written by Nick Kappel   
Thursday, 10 April 2008 20:35

NCAA FinalsHow is the ratings game, as it pertains to the NCAA Men's Basketball Championship? Here's how the Final rated...

As reported by Mediaweek:

The CBS Sports telecast of the NCAA Men’s Basketball Championship final game last night (April 7), in which Kansas defeated Memphis 75-68 in overtime, averaged a 12.8/20 rating in the metered markets, down 6 percent from last year’s Florida vs. Ohio State final, which averaged 13.6/22, according to Nielsen Media Research data.

Kansas fought back from a nine-point deficit with 2:12 remaining in regulation to force overtime on a three-point shot by Mario Chalmers with just seconds left on the clock. Memphis guards Derrick Rose and Chris Douglas-Roberts combined to make just one of their five attempted free throws in the final 1:12 of regulation, allowing Kansas to steal the momentum. During the overtime period, ratings received a boost, averaging a 14.7/27.

Below are ratings from the last 7 NCAA Men’s Basketball Championship games on CBS, as reported by Niesen Media Research. Winner in bold

 

Date Network
Time
Rating
Share
Number of
Homes
Number of
Persons 2+
Teams
4/2/2007
CBS
9:15-
11:34PM
12.220 13,625,000
19,563,000UNIVERSITY OF FLORIDA vs
OHIO STATE
4/3/2006
CBS

9:16-
11:37PM

11.2
18
12,310,000
17,543,000
UNIVERSITY OF FLORIDA vs
UCLA
4/4/2005
CBS
9:16-
11:31PM
15
23
16,441,000
23,895,000
NORTH CAROLINA vs
ILLINOIS
4/5/2004
CBS
9:16-
11:38PM
11
18
11,892,000
17,088,000
CONNECTICUT vs
GEORGIA TECH
4/7/2003
CBS
9:16-
11:39PM
12.7
19
13,400,000
18,573,000
SYRACUSE vs
KANSAS
4/1/2002
CBS
9:13-
11:22PM
15
24
15,777,000
23,686,000
MARYLAND vs
INDIANA
4/2/2001 CBS
9:13-
11:18PM
15.6
24
15,992,000
23,870,000
DUKE vs
ARIZONA
4/3/2000 CBS
9:15-
11:30PM
14.1 23
14,183,000
20,587,000
MICHIGAN ST vs
FLORIDA

Source: © 2008 Nielsen Media Research, Inc. All Rights Reserved.


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