TNT, home of 40 Games in 40 Nights of NBA Playoffs, announced Thursday that they continue to have a strong ratings drive with a 16% ratings increase (2.1 US rating) over the prior year.

Through nine games, the network also experienced a swell in households, delivering an 18% increase (2,311,000 HH), as well as significant key demo growth in A18-34 (26%), A18-49 (26%), A25-54 (25%), M18-34 (31%), M18-49 (30%) and M25-54 (28%).

The NBA Playoffs on TNT continues tonight (April 24) at 8 p.m. ET with the Cleveland Cavaliers @ Washington Wizards followed by the Houston Rockets @ Utah Jazz. TNT will continue to televise the playoffs throughout the months of April and May, concluding with exclusive coverage of the Western Conference Finals.

Source: TNT

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