For its first eights days of coverage for the 2008 NBA Playoffs, TNT reported today that they continue to see significant ratings increases. With TNT holding the exclusive rights of the Western Conference Finals, they have out delivered each night of last season’s coverage to date (through April 28, 17 games) on the network in ratings, households and all key demos for its first round NBA Playoff telecasts.

• TNT is averaging a 2.1 US rating, up 20% over last season, and is up double digits in homes (+22%) and over thirty-percent in all key demos including, A18-34 (+32%), A18-49 (+30%), A25-54 (+30%), M18-34 (+36%), M18-49 (+33%) and M25-54 (+32%).

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.