 Turner Network Television (TNT) announced today it will partner with Yellowbook, for a unique multiplatform promotion during TNT’s online and exclusive on-air coverage of the NBA Western Conference Finals. The promotion, Yellowbook’s Future Faces, will include a series of features on TNT and the network’s broadband channel TNT OverTime on NBA.com that will highlight the young, up and coming stars of the NBA such as Lakers players Ronny Turiaf and Jordan Farmar, Hornets forward Julian Wright and Celtics guard Rajon Rondo.
In addition, Yellowbook will sponsor TNT OverTime All-Access on NBA.com, the new online video player that will provide four live streams, including the Fans Choice Cameras, from inside the arena throughout each game of the series to complement the network’s television coverage.
“Our partnership with Yellowbook illustrates the expansive multiplatform experience that Turner Sports can offer, combining our cutting edge technology with our outstanding televised coverage to deliver unprecedented access,†said Trish Frohman, executive vice president, ad sales and local ad sales, Turner Sports. “The true winners in this partnership are the fans that have multiple ways to consume the Western Conference Finals during one of the most exciting NBA Playoffs in the league’s history.â€
TNT OverTime All-Access tips off its live coverage with Game #1 of the Western Conference Finals on Wed., May 21. The live feeds feature Fans Choice Cameras which provides an interactive viewing experience by allowing fans to vote online for which player from each team they want to watch for the entire quarter. The two Fans Choice Cameras will follow the players whether they are on the court, in the huddle or on the bench. The other live camera feeds available throughout the series include:Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â
- Mosaic View- offers a simultaneous look at the camera angles and the live, online show all at once.
- Robo Camera- a feed from one of the TNT cameras positioned within the arena.
- Fans Choice Cameras- two cameras devoted to a player from each team during an entire quarter, as voted on by the fans online.
TNT OverTime on NBA.com’s coverage of the first two rounds has seen a significant 22% increase in video streams over the first three weeks last year, due in part to the popular on-demand features of the Top 5 of Inside, EJ’s Office, Reggie’s Mailbag, Running the Point with Michael Bivins, NBA Life and replays of TNT’s Emmy® award-winning studio show, Inside the NBA.
In addition to Yellowbook’s Future Faces and the video player, TNT will run a full court press of Western Conference Finals coverage on TNT OverTime on NBA.com with online correspondent Michael Bivins providing an all-access pass to the star-studded action and competitive series with celebrity and player interviews and special behind-the-scenes features from San Antonio and Los Angeles in his Running the Point with Michael Bivins segments. In addition, new TNT and NBA TV analyst Chris Webber will provide a regular online contribution of The Webb Report, providing analysis and breaking down the Conference Finals match-ups.
TNT’s Exclusive Western Conference Finals coverage takes center court on Wed., May 21 at 9 p.m. ET with the San Antonio Spurs @ Los Angeles Lakers; the game will be called by play-by-play announcer Marv Albert and analyst Doug Collins with Craig Sager reporting from the sidelines. Games will follow on Fri., May 23 (Game #2); Sun., May 25 (Game #3); Tues., May 27 (Game #4); Thurs., May 29 (Game #5); Sat., May 31 (Game #6); and Mon., June 2 (Game #7). Source: TNT
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