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TNT's Coverage of Game 4 of Western Conference Finals Yields Highest Rated Basketball Game of the Year on Cable PDF Print E-mail
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Written by Maury Brown   
Thursday, 29 May 2008 04:56
NBA on TNTTNT delivered a slam dunk with its exclusive coverage of Game 4 of the NBA Western Conference Finals, the most watched and highest rated NBA game on cable this year and the second most watched telecast of the year -- trailing only ABC’s telecast of Game 7 of the Cleveland Cavaliers/Boston Celtics second round series on May 18.  The game featuring the Los Angeles Lakers @ San Antonio Spurs yielded a 4.8 US rating (5,394,000 households), a 49-percent increase over the network’s telecast of Game 4 of the Eastern Conference Finals last year.

Overall, the 2008 NBA Playoffs on TNT through 40 games are up 16-percent (2.6 US) over the same period last year (2.2 US).  Additionally, the Western Conference Finals on TNT, through four games, have averaged a 4.1 US rating, a 37-percent increase over last year’s coverage (also through four games) of the Eastern Conference Finals.

The NBA Playoffs on TNT through 40 games have seen significant double-digit growth in key demos over the same period last year, including:
  • +18% in homes (2,888,000 vs. 2,401,000)
  • +17% in total viewers (3,730,000 vs. 3,108,000)
  • +29% in A18-34 (1,201,000 vs. 914,000)
  • +25% in A18-49 (2,209,000 vs. 1,722,000)
  • +28% in A25-54 (2,016,000vs. 1,543,000)
  • +33% in M18-34 (902,000 vs. 664,000)
  • +26% in M18-49 (1,594,000 vs. 1,240,000)
  • +25% in M25-54 (1,420,000 vs. 1,114,000)

TNT will televise Game 5 of the Western Conference Finals on Thursday, May 29 at 9 p.m. ET featuring the San Antonio Spurs @ LA Lakers.

Source: TNT 

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Maury Brown

Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network.
  		 

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