Sport Chalet, Inc., one of the top sporting good retailers in the country, announced an exclusive sponsorship agreement with the Los Angeles Lakers on Wednesday. The three-year deal will make Sport Chalet the “Official Sporting Goods Retailer of the Los Angels Lakers.” As reported by PRNewswire:

"Our customers and our employees have grown up watching the Lakers winning championship after championship, from the great times of the '60s to 'Showtime' to the Phil Jackson era and now Kobe. This franchise is a model of greatness," said Craig Levra, Chairman and Chief Executive Officer of Sport Chalet. "On behalf of 4,300 Sport Chalet employees and millions of Sport Chalet customers, we couldn't be more thrilled in becoming the official sporting goods sponsor for the Los Angeles Lakers."

Details of the beneficial deal include: under and above center scoreboard signage, consumer promotion, PA announcements and video/LED boards, broadcast drop-ins, arenamation signage, in-arena center and side scoreboard LED boards, in-arena giveaways, celebrity signature contests, Lakers Magazine advertising, plus retail ticket promotions and radio advertising.

In addition, Sport Chalet will be allowed to “create and deliver unique advertising and promotional opportunities”, which will enable them to involve their target audience. 

"We are thrilled to have Sport Chalet, the leading Specialty Sporting Goods Retailer on the West Coast join the Los Angeles Lakers family of sponsors," said Tim Harris, Senior Vice President of Business Operations and Chief Marketing Officer for the Los Angeles Lakers. "As the Official Sporting Goods Retailer of the Lakers, our partnership unites two of the premier hometown brands. Sport Chalet will offer fans the opportunity to join in on the excitement of Lakers basketball as the #1 destination of choice for all of Southern California when it comes to specialty sporting goods."

Founded in 1959, Sport Chalet offers more than 50 services for sports enthusiasts throughout its 51 locations in California, Nevada, Arizona and Utah.

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Nick Kappel is a staff member for the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey.

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