The Boston Celtics’ victory over the Los Angeles Lakers in Game 6 of The Finals was the culmination of the most successful sales season in NBA history, including the best post-clinch day in history at the NBA Store and NBAStore.com.  During The Finals, multiple merchandise sales records were set:

Sales records set at the NBA Store in New York City and on NBAStore.com include:

• Largest post-clinch sales day in the history of both stores on June 18, with sales from NBAStore.com up 82 percent, and at the NBA Store up over 30 percent versus the previous best post-clinch day (2006 Miami Heat and 2002 Lakers, respectively).
• June 18 was the largest sales day in the history of NBAStore.com.
• The NBA Store and NBAStore.com each had its best sales year during the 2007-08 season.

Arena Sales records for the Celtics and Lakers during The Finals include:

• Highest Finals average game-night sales up 10 percent from previous best (2004).
• Lakers set a new league single-night merchandise sales record for a non-clinching game at Staples Center's Team LA shop during Game 3 (June 10).
• Celtics had their highest single-night sales in history at the TD Banknorth Garden during Game 6 (June 17).

Most Popular Merchandise from The Finals includes:

• Boston Celtics 2008 NBA Champions Locker Room tee shirt and hat from adidas sold out within minutes at the TD Banknorth Garden and have been top sellers at Modell's, Sports Authority, Dick’s Sporting Goods, Champs and JCPenney.
• The "Beat LA" T-Shirt was the most successful team tagline tee shirt ever.
• Spalding Limited Edition NBA Finals Matchup basketballs sold out at the Celtics and Lakers team stores.
• For the first time ever, game-worn jerseys were auctioned off on NBA.com during Game 1 and Game 3.
• Limited Edition Kevin Garnett NBA Finals shoes from adidas sold for $1,107 a pair with all proceeds going to NBA Cares.

Source: National Basketball Association 

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is contributor to Baseball Prospectus, and is available as a freelance writer.

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