The Los Angeles Lakers are currently leading three major traffic categories on NBA.com this 2007-08 NBA season.  Lakers guard Kobe Bryant leads the top 10 list as the most popular NBA player page on NBA.com, with more than 2.5 million page views received to date, marking the second straight season his player page has been the most viewed.  Lakers trade acquisition Pau Gasol currently leads all international players with more than 1.3 million page views, and the Lakers are leading all NBA team Web sites with nearly 50 million page views to date.  

During March 2008, NBA.com set the all-time monthly traffic record to the site with more than 191 million visits, breaking the previous record of 172 million visits set in February, 2008.  NBA.com has established new all-time monthly traffic records in three of five months this season (November, February and March). 

NBA.COM’s TOP 10 RANKINGS INCLUDE

Cleveland Cavaliers forward LeBron James trails close behind Bryant with 2.2 million page views, while Denver Nuggets guard Allen Iverson has garnered 1.4 million page views.  Along with the Lakers Bryant and Gasol, the Phoenix Suns’ Shaquille O’Neal (1.2 million page views) and Steve Nash (1.0 million page views) also rank in the top 10.

After Gasol, Nash ranks second among all NBA international players while the Toronto Raptors’ Jose Calderon (924,000 page views), the Houston Rockets’ Yao Ming (923,600 page views) and the Milwaukee Bucks’ Yi Jianlian (826,000) currently rank in the top five.  

The Lakers, Suns (33.9 million) and Boston Celtics (33.2 million) currently constitute the top three NBA team Web sites.  The Celtics’ Web site has grown in popularity by increasing its ranking in page views to third this season after placing 11th among all NBA teams last season.

NBA.com On Pace to Shatter All-Time Traffic Records

Overall this season, NBA.com is on pace to shatter all-time traffic records to the site including overall visits, page views and video streams.  NBA.com is currently averaging more than 5.3 million daily visits and 23.7 million daily page views, an increase of 57 percent and 42 percent respectively, when compared to last season.  NBA.com is also receiving more than 1.4 million video streams per day, an increase of more than 70 percent when compared to last year’s totals.

Source: National Basketball Association

OTHER NEWS ACROSS THE BUSINESS OF SPORTS NETWORK

• Curse? Red Sox T-Shirt in Slab of New Yankee Stadium - The Biz of Baseball
• MLB Drug Policy Oversight Will Not Be Wholly Independent - The Biz of Baseball
• US Firm Dresses Clergy for Papal Mass at Yankee Stadium - The Biz of Baseball
• Yahoo! & MLB.com Reach Video Distribution, Ad Sales Deal - The Biz of Baseball
• Indictment Claims Agents Steered Players to PEDs - The Biz of Baseball
• MLB, MLBPA Extend Stay of Guillen Suspension - The Biz of Baseball
• MLB and Bayer Announce 4-Year Sponsorship Deal - The Biz of Baseball
  
• Reinsdorf Says PED Culture, "Strictly a Don Fehr Problem." - The Biz of Baseball
• Fenway Park to Host Neil Diamond on Aug. 23rd - The Biz of Baseball
• Braves Top Prospect Schafer Suspended 50 Gms for hGH - The Biz of Baseball
• My Favorite Team - The ‘72 Athletics - Maury Brown's Biz of Sports
• Biz of Football Editor of Content Bill Jordan's 2008 NFL Mock Draft – The Biz of Football
• Former Viking Eller Likely to be Charged with DWI and Assault – The Biz of Football
• Saints Lehr May be in Federal Investigation – The Biz of Football
• Detroit's Fox Theatre Tower to Shine Red Throughout Red Wings Playoff Run – The Biz of Hockey
• Detroit Red Wings Announce Winners of 'Are You In?' Video Contest - The Biz of Hockey
• As Credit Crunch Hits, Purchase of Lightning Drags Out – The Biz of Hockey
• Republican and Democratic National Convention Leaders Have Friendly Wager on NHL Playoffs -The Biz of Hockey