NBA TV will reach 45 million homes this season, following Thursday’s announcement of new multiyear agreements with Time Warner Cable, Cablevision Systems Corporation, and DISH Network L.L.C., which will supplement recent affiliate deals with Comcast, Cox, DIRECTV, and Verizon.

Time Warner Cable, Cablevision, and DISH Network also will continue to provide NBA LEAGUE PASS, the league’s subscription package of up to 40 out-of-market live NBA games each week, to their customers. NBA TV and NBA LEAGUE PASS are part of NBA Digital, the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering also includes NBA.com, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com , and WNBA.com.

"We are pleased to announce that our new agreements with Time Warner Cable, Cablevision, and DISH Network will bring NBA TV to 45 million U.S. homes," said NBA Deputy Commissioner and COO Adam Silver. "NBA TV remains the ultimate basketball destination, and we're excited to welcome the millions of new fans who will be able to experience the network's original programming, live games, and Emmy award-winning on-air talent."

• Time Warner Cable, the second-largest cable operator in the U.S., will offer NBA TV to its customers on its Digital Basic tier.
• Cablevision, one of the nation’s leading media and entertainment companies, will make NBA TV available to its customers on its iO digital package.
• DISH Network, a leader in satellite TV, will offer NBA TV as part of the Classic Silver 200 Package.

NBA TV offers more than 100 live NBA games, original programming, and signature studio shows featuring Emmy® award-winning on-air talent. The network’s lineup of signature shows includes Tuesday’s Fan Night, which provides live studio programming around weekly matchup(s) that fans select through a vote on NBA.com. NBA TV also features a marquee roster of on-air talent, including Hall of Famer Kevin McHale, former NBA All-Star Chris Webber, former NBA greats Steve Smith and Eric Snow, and Emmy award-winners Ahmad Rashad and Ernie Johnson.

The 2009-10 season will tip off on Tuesday, Oct. 27 on TNT, when the last two NBA champions take the court. The 2008 champion Boston Celtics will battle perennial Eastern Conference contenders, the Cleveland Cavaliers, in the first game at 7:30 p.m. ET. In the nightcap, the reigning NBA champion Los Angeles Lakers host their upstart, in-town rival Los Angeles Clippers.

Source: National Basketball Association

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Maury Brown is the Founder and President of the Business of Sports Network, which includes The Biz of Baseball, The Biz of Football, The Biz of Basketball and The Biz of Hockey. He is available as a freelance writer. Brown's full bio is here. He looks forward to your comments via email and can be contacted through the Business of Sports Network (select his name in the dropdown provided).

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